Sometimes, having a great idea or product is not enough to get customers in the door. But small business promotion doesn’t have to be a costly endeavor. There are a number of effective and free ways to get people excited about what you have to offer.
Here are five great ways to attract attention and get traffic to your brand:
1. Writing guest posts on a relevant blog. Being featured on a popular blog in your marketplace is one of the biggest ways to get your name out there. And while getting on a really popular one might be hard to achieve, there are hundreds of big blogs out there that would work for your business. Write about lessons you’ve learned in your industry or favorite tips.
Start with big sites, like Entrepreneur or Huffington Post and then niche down from there into: small business blogs, blogs about your category, and even other friends’ blogs if they’ve got the traffic.
2. Engage on livestreaming webinars and videos. Periscope, Facebook Live, Blab…all of these are making it easier to connect with your client base or people that would be customers if they began to know you, like you, and trust you. Get over any shyness you might have and press record for a livestreaming Q & A session where you can offer some valuable lessons about what it’s like to run a business like yours. This also includes uploading quick and fun videos to websites like YouTube .
Make sure to end each video with a call to action that actually drives viewers to your site. Don’t just end with “okay, bye!”
3. Volunteer. This may seem like another demand on your already hectic schedule, but volunteering in your community may be a way to meet influencers that can help you get ahead or meet the people you need to meet. Help yourself by helping others. Put your name out there as a person who is concerned about others, who is willing to make the world a little better by offering their skills and talents.