Small Business CPA Advice

Some hair salon owners worked with their CPA to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign was traditional but still very effective, another example of how small business CPA advice really can improve growth. 

 

About The Client

They run a small hair salon in New York City.  After years of steering the business, they decided it was time to move to larger premises with more passing foot traffic. However, they also knew they had to grow their existing strong and very loyal client base.

small business cpa advice
A hair salon spoke with their CPA about getting more customers.

 

Solution

To achieve their goal, they completed a project with the following points:

  • Analyze the business’s strengths, weaknesses, opportunities and threats (SWOT).
  • Use the analysis to identify traditional low cost small business marketing ideas
  • Use the marketing campaign to re-connect with lapsed customers, gain new customers
  • Get sales up and going again

Happily for them, their approach was successful and helped them get closer to their goals.

 

CPA’s Role

The CPA reviewed the business operations at the client’s request. Based on the outcome of a SWOT analysis, she recommended the following actions:

  • Review their contact database and identify customers who hadn’t visited the salon for over six months.
  • Create an email campaign offering these customers an incentive (a free hair treatment) to make an appointment.
  • Publish a Facebook promotion offering this incentive to new customers.

 

Benefits for Client

As a result from the email campaign, numerous lapsed customers made new appointments. Also, a number of new customers were acquired. This campaign also created an opportunity to introduce these lapsed customers to a new senior hairdresser on the team.

If you’re looking for someone to hold your business accountable for the success it deserves, call Scott A. Kunkel, CPA PC today in North Richland Hills at 817-498-1040 to have a chat.

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Source: Panalitix

Scott A. Kunkel, CPA, PC

7801 Mid-Cities Blvd. Suite 400
North Richland Hills, TX 76182

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Call us now 817-498-1040 or contact us online to schedule a free consultation session.