Even with all their deep pockets, large corporations still have problems improving their local marketing. You may not realize it, but you have many advantages when it comes to growing your reach among members of your community.
Some of the best ways to do that are through online local marketing. Here are some tips on how to get your brand out in the your immediate vicinity:
Get Involved with Local Forums
One of the best things you can do is endear yourself to other local businesses. Find a place where people hang out and get involved there. In many cases, this also means joining the local Chamber of Commerce. Even if you’re not much of a networker, it pays to get in with other small businesses.
Those businesses also have customers. And, no matter how great a company’s product or service is, those customers aren’t going to spend all of their money with just one local merchant.
Let’s say a local company hosts a client appreciation night, and it’s sponsored by other local businesses. Why not make sure your name is one of those sponsors? Or, if a local little league needs to raise money for new uniforms, make sure you’re one of the local businesses supporting their cause.
Hire An Expert
If you’re not good at getting your name out here, it pays to hire an expert. A small business advisor can find your current weaknesses and help you fix them up so that your competition doesn’t exploit them. Most small companies just don’t have the budget to waste on strategies that go nowhere. And, unless you’re a large corporation, hiring an outside expert is probably the best way for you to shore up your marketing strategy without doing a lot of expensive internal testing.
How To Use Local Keywords
If you’re a small company that’s new to scene, then you should be focusing on local keywords to rank in the search engine results. Ideally, keywords that have low competition, and yet moderate to high traffic numbers are going to be your best bet.
For example, let’s say you run a flower shop in Elmira, NY, and you want to run a Valentine’s Day promotion. You know you’re going to have a lot of competition. You might be tempted to use “Valentine’s Day flowers” or “Valentine’s Day bouquets” in your ads. However, if you use “Valentine’s Day Flowers Elmira” or something similar, you would grab the attention of local customers.
Good Content Is Worth It
Content is really worth investing in if you want to publicize your services. Most businesses might pay around $0.01 to $0.03 per word for content, or they’ll spend $15 on a 500 word article and believe that they’re spending a lot because they’re purchasing 10 articles in a batch. They might not see that content is a very valuable asset. The truth is that those 10 articles aren’t worth one article written at $1 per word, with a total word count of 1500 to 2000 words, because the quality is not there.
A well-researched 2000 word article could be a resource article – something that is sorely lacking in many industries. The writer could also be a professional that has the educational background and writing experience to do a good job. It’s worth paying more in the long run if the content educates potential customers and brings in more business.
Having a trusted CPA and business advice professional like Scott A. Kunkel, CPA PC can help you overcome many small business challenges that come your way. Call us today in North Richland Hills at 817-498-1040.
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Source: Dynamic Business